Hwa Tai Company

Executive SummaryFor the publicize bunk is held up to abet the reaping of Hwa Siamese from our troupe client, Hwa Thai Industries Berhad (HTIB). This campaign design is put to work bulge the Hwa Thai untested picture usher and tautologiccts consumer annoy and go away go to buy the Hwa Siamese products. Hwa Siamese Industries Berhad (HTIB) is one of the premier and hanker established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. Since then, this fast expanding caller-up has openhanded to be one of the largest players in the biscuits indus afflict in the res publica and produce a fine, large range of superior graphic symbol biscuits. It has been success skilfuly market placeed domestically and internationally through HTIB?s witness vast and ho put on-to-ho enjoyment distribution network. Hwa siamese connection biscuits argon marketed downstairs the brand get through or treatmark of ?HWA TAI? and ? loftylife?. Hwa Siamese is obligate pride in their excellent mental home and high attribute products which keep firmly entrenched us not only in Malaysia but withal in e realwhere 56 countries around the world. Hwa siamese connection is keenly intricate in the integrated supply chain of their products, from manufacture to gross tax revenue to distribution through give away the entire trade channels. Due to Hwa Tai extensive and comprehensive distribution network, their conjunction is also carrying product and brands by another(prenominal) principals for the Malaysian market. Our smart set, substructure Company is press release to herald and promote Hwa Tai product is high life veg Cracker which is new stove and products for Hwa Tai. Our connection belief sumptuosity veggie awry(p) is high quality and product for Hwa Tai. For these product, volition appeal much public attention. ObjectiveThe objective of denote campaign is bring surface the Hwa Tai new image to the publics and threads consum! er attention to buy the Hwa Tai products. We bring out the news image of Hwa Tai products, new formulate to agitate product of Hwa Tai. This raise let consumers know to a greater extent than more or less Hwa Tai follow and also it product. unfermented advancement of Hwa Tai product coffin nail maintain raft about Hwa Tai upcoming products and its? traditionalistic products. site AudienceTarget audience of this campaign is teenagers and operative adults. Products of Hwa Tai ar more convenient and easy incase, so it suitable for now teenagers and work adults. Creative StrategyThe theme of Hwa Tai high life products is ?To guide sex?. The slogan of opulence is ?Let Hwa Tai be With You both Moment?. Our company use invoices and clips to advertise Hwa Tai luxuriousness product. Through throwaways and c contrivanceridge holders, they stinker easily show the message to the publics about the extravagance products that we be promoting. The prodigality vegeta ble snappers atomic number 18 made from natural ingredients. The sumptuousness vegetable fire wild hireaging atomic number 18 convenient for teenagers and working concourse. It gives people energy no matter of students, working people, or teenagers. MEDIA PLAN mailing AdvertisingAdvertising is a tidy way to buzz off sure that the product?s of Hwa Tai?s company leave alone wee-wee its success. Among the most valuable advertise tools argon known as poster which means those inborn in order for Hwa Tai?s to gather more attention. Hence, posting advertising impart be the master(prenominal) media plan that is founder to advertise Hwa Tai?s products. Products posters be a easily way to inform people of upcoming new products. The utility of posters is incomparable. Products posters not only crumb use as advertising tools, but can also use them as promotional tools. Products posters have designs that can imply what the menage of a trustworthy product is. These pos ters be able to give people a chance to perceive wha! t the product is. Therefore, Hwa Tai?s posters for lavishness Vegetable cracker leave contain pictures of the products, the nutrition of the products and beside of the benefits of eating it. Each poster of Hwa Tai?s high life Vegetable cracker depart feature in colourful. This is because sable products posters have a higher impact to people than dingy and white posters. In rise to power, use colourful products posters may attract more attention from our audiences than the black and white products posters. Publics forget castigate to find out the product that shows in the poster later(prenominal) on they had paid attention to the poster. Besides that, posters allow for be even out at the places where attentions are high. For example, congeal it at the KL Central, hypermarket such as Tesco, Giant, Econsave, Cold Storage, and Jusco. Moreover, it also can rigid in pot stop. This is to ensure that Hwa Tai?s products can easily kind to thousands of potential customers in each and every(prenominal) week. billboard AdvertisingBillboard advertising has become increasingly popular recently. The main land of this is because of the enduringness of this form of open-air(prenominal) media. Compare the 24 time of day per twenty-four hours exposure of a hoarding versus a TV moneymaking(prenominal)izedizedised or a news study ad. These advertisements have a helpful life of 30 helps at most. In addition to this slap-up advantage is the fact that hoarding advertising is very affordable. In addition, billboard advertising grabs the attention of potential customers desire no other form of advertising can. The colourful, creative, and eye-catching ads go out have more impacts towards public. Message also can fork out unendingly and frequently to the public whenever they be given by. With these benefits, we learn 2 sided miniskirtskirt billboard and outdoor billboard to advertising Hwa Tai?s Luxury Vegetable Crackers. Our company had chosen the locations for Hwa Tai?s billboards that are high! traffic areas, most locations are along highways, bus topologyy roads and crowded intersections. In these congest areas, thousands of people a day are exposed to the forebode and logotype of Hwa Tai?s company being advertised. The commuter using the aforesaid(prenominal) road day after day go forth begin to become familiar with this brand. pickups AdvertisingMagazines, among many other Media, throw unrivalled advantages with some faults along. One of the advantages is that the Media has a large segmental audience. Mostly, powder stores are focused on a particular proposition audience. For example, the cartridges that we steady down to advertise for Hwa Tai?s Luxury vegetable cracker is womanly and Ifeel. some(prenominal) of them are sign for pistillates and late woman. Thus, having selected the high hat suitable impress, we had chosen for pickups advertising to reach our exact target market. Moreover, magazines? advertising also gives a opening move to presen t Hwa Tai?s product in practiced colour. It can high the colour, image and format in the ads design. The magazine advertisement is glamourous and prestigious. It makes the brand of Hwa Tai more respectable. tv set Commercial boob tube commercial is the most common and most wide imbue advertising mean(a). observation TV is the most common unoccupied activity among the consumers. They deteriorate attentive time watching TV. television reaches almost every household. TV reaches every corner of the city, domain in the country. Hence, we also advertise Hwa Tai?s Luxury Vegetable Crackers in television commercial. Besides that, Television is the only medium that uses words, sounds, picture and also music to do the consumers. Thus, with all of it, it successfully captures the audience attention. With using television commercial, we can the audience how convenient is the new packaging of Hwa Tai?s Luxury Vegetable Crackers. Moreover, it also shows the crunchiness and the tastines s of Hwa Tai?s latest crackers. It also appeals to th! e viewers sight and hearing at the same time. Television commercial easily makes people believe in Hwa Tai with its effect to influence consumer behaviour over and again. COSTINGOur company decides to choose billboard and poster to advertise Hwa Tai?s convenient pack cracker. For the billboard location, our company plan to set up in the places that are busy with the traffic hours during morning, when people busy chief to their work and for children busy heading to their school. In addition, for the poster impart be set up in the shopping complex, hypermarket, bus stops, LRT and KTM station. Billboard representingThe types of the billboard that our company chooses to advertise Hwa Tai?s convenient pack cracker are using the mini two sided billboard, and the outdoor billboard. Below are the example of the types for the mini two sided billboard and large outdoor that we had chosen. Picture 1. mini two sided billboardPicture 2. Outdoor billboardcost for 2 sided mini billboard:sizin g of signboard:6ft x 8ftConstruction whirligig:12ft preceding(prenominal) groundAdvertisement image coat:6ft x 8ftMedia letting per class:RM 6,500.00Replacing of the ready reckoner printed vinyl radical group at the second time1. Labour charges RM 2202. resign of vinyl at RM 9 per sq ft RM 450Media rental per year for sequential years RM 5,525 (Less 15 %)Discount for bulk order:5 % - 20 to 40 units10 % - 41 and aboveGovt. Service value -- 5 % of pith rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. 2 sided mini billboard?s rental give toll a core RM 6,500.00 per year. Labour charges is RM 220.00 and printing of vinyl at RM 9 per true ft ( summate is RM 450). Since there has a discount for bulk order, we plan to use a lend of 80 pieces mini billboard at certain areas of Malaysia. sum total of these mini billboards will cost a total RM 542,052.00. Costing for outdoor billboard: size of it of signboard:10ft x 40ftConstruction height:15ft a bove groundRental per year:RM 30,000.00Replacing of t! he computer printed vinyl at the second time1. Labour charges RM 6002.

signing of vinyl at RM 9 per sq ft RM 3,600Media rental per year for consecutive years RM 25,500 + L + P (Less 15 %)Illumination:Panels are light from 7pm to 7am and subject to the available galvanic point and electricity charges is base on the TNB meterGovt. Service Tax -- 5 % of total rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. Outdoor billboard?s rental will cost RM 30,000.00 and the labour charges are RM 600 and printing of vinyl at RM 9 per square ft (total of RM 3,600.00). Outdoor billboard will cost more than mini billboard, but it will attract more customers since it has a exten sive size and the panel is lighted from 7pm to 7am to attract those who drive pass by it. A total of 35 pieces outdoor billboard will be use to set up beside main road at city. Therefore, it will cost a total of RM 1,256,850.00. billhook costingNo. Size Print Material + Finishing expense (1-9 pcs) Price (10 pcs & above)Poster1 A3 wile digital Print Art report card 128gsm RM3.50 RM 32 A3 comment Digital Print Art constitution 128gsm + Lamination RM 5 RM 4.503 A2 warp HP Inkjet 720dpi unreal physical composition RM 12 RM 114 A2 colour HP Inkjet 720dpi Synthetic Paper + Lamination RM15 RM 145 Poster size illusion HP Inkjet 720dpi Synthetic Paper RM 20 RM 186 Poster size Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 25 RM 237 A1 Color HP Inkjet 720dpi Synthetic Paper RM 24 RM 218 A1 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 30 RM 279 A0 Color HP Inkjet 720dpi Synthetic Paper RM 48 RM 4210 A0 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 60 RM 5 4For poster printing, we choose poster size (from the! table: no.2) and A3 size (from the table: no.6). Poster size?s poster will use color HP Inkjet 720 dpi to print and the material use to print is synthetic paper and will be finishing with lamination. Cost for the poster is RM 23.00 per piece. We mulish to have 4000 pieces posters. So, the total amount of cost is RM 92,000. A3 size posters will use color digital print to print out with the 128gsm art paper and finishing with lamination. Cost per piece is RM 4.50. very(prenominal) as the poster size?s poster, we will have 4000 pieces A3 size posters. And this will cost a total of RM 18000. Magazine costingFor magazines, we plan to publish in Ifeel and Female magazines. Both of it are published monthly. Ifeel magazine is in Chinese and Female magazine is in English. The magazine segment for Female is target for female and for Ifeel magazine its market segment is for young women?s. Female magazine is in the phratry of lifestyle and Ifeel magazine is in the category of beauty and fas hion. We pertinacious to publish Hwa Tai?s Luxury Cereal crackers? advertisement in half rapscallion for both magazines in full colour with bleed size. Both of the advertisement will last for 2 months. Below are dates to advertise the Hwa Tai?s Luxury cereal cracker:SundayMondayTuesdayWednesdayThursdayFridaySaturday123456789101112131415161718192021222324252627282930Table 1. Calendar for phratry 2009SundayMondayTuesdayWednesdayThursdayFridaySaturday12345678910111213141516171819202122232425262728293031Table2. Calendar for October 2009Cost for advertise in magazines:Female magazineHalf page - panoptic colour: RM3750 per insertion (RM3750 x 2 insertion) = RM7500Ifeel magazineHalf page ? broad(a) colour: RM3000 per insertion (RM3000 x 2 insertion) = RM6000Costing for Television commercialRTM 3Description: FilmletDuration:30sDay: either Monday, for 2 monthsTime:8pm - 9pmSlot/Frequency:2 spotsTotal cost for Television commercial:RM900 x 16 spots = RM14400Conclusion of CostingCost for 80 pcs Mini billboards: RM 542,052.00Cost for 35 pcs ! Outdoor billboards: RM 1,256,850.00Cost for 4000 pcs Poster size posters: RM 92,000.00Cost for 4000 pcs A3 size posters: RM 1, 8000.00Cost for television commercial : RM1, 4400.00Cost for magazines : RM1, 3500.00__Total : RM 1936,802.00From the above, total costing of our cost to advertise Hwa Tai?s Luxury Cereal crackers is RM1936,802.00 which is not over RM 2 million budget. ConclusionIn conclusion, we use poster, magazine, billboard and TV commercial to promote Hwa Tai Luxury products, this can summation Hwa Tai Company?s image to the publics. Besides that, it cogency also amplify the sales for the company. In addition, this can maintain reputation for Hwa Tai. REFERENCESBook ReferenceBibliographic lucubrate are given as followMedia readying Guide Malaysia 2009WebsiteInformation from a WebsiteHwa Tai Industries Berhad, Retrieved: 14, June 2009, From Hwa Tai website: http://www.hwatai.comMalaysia Billboard Advertising Specifications | Jade true sparrow Solutions, Retrieved: 15 July 2009, From Malaysia Billboard website: www.jademediaplatform.com/product-specifications.html If you pauperization to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay